Target Audience Research
NAME: ……………………………………………
AGE: ………………………………………………
GENDER: …………………………………………...
1) When watching a TV advert do you prefer it to be :
Comical Serious Sad Educational Emotional Other
……………………………………………………………………………………………………………………………………………………………………………………………………
2) When would you be most subjective to adverts?
………………………………………………………………………………………………………………………………………………………………………………………………
3) Where are you most likely to see adverts?
TV Internet Mags Billboards Other
……………………………………………………………………………………………………………………………………………………………………………………………………
4) In terms of percentage do you feel influenced by advertisements?
……………………………………………………………………………………………………………………………………………………………………………………………………
5) Do you turn the channel over if a advert comes on the TV? If not what prevents you from doing so?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Wednesday, 6 May 2009
Post 41 - Questionaire for audience feedback.
The following questionnaire will approximately take 5 minutes. Please watch the adverts and be honest with your opinions.
NAME: ……………………….
AGE: ………………………….
GENDER: ……………………
1) After having watched all three advertisements, what is the product being advertised?
……………………………………………………………………………………………….......
2) Out of the three advertisements which one did you feel was the most successful in promoting the product?
…………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
3) Why do you feel this advert was a success? (Please circle 1 answer)
Funny /Interesting/ Engaging /Identifiable with real situations/ Simple
4) What do you think was the best feature of the advert? (Please circle 1 answer)
Use of camera/ Sound and music /Editing /Special effects /Lighting
5) Do you feel the adverts linked together smoothly?
Yes/No
6) Do the adverts inspire you to go and use the product/service advertised?
Yes/No
Why?.....................................................................................................................................................................................................................................................................................................
7) What do you think would have improved the adverts?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
8) On a scale of 1 to 10 please rate the adverts success (10 being the highest).
1/ 2/ 3 /4 /5 /6 /7 /8 /9 /10
Thank you for time, all results from this questionnaire will be used for the purpose of the A2 coursework only. All participants have the right to withdraw their data from the coursework anytime they wish.
NAME: ……………………….
AGE: ………………………….
GENDER: ……………………
1) After having watched all three advertisements, what is the product being advertised?
……………………………………………………………………………………………….......
2) Out of the three advertisements which one did you feel was the most successful in promoting the product?
…………………………………………………………………………………………………
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
3) Why do you feel this advert was a success? (Please circle 1 answer)
Funny /Interesting/ Engaging /Identifiable with real situations/ Simple
4) What do you think was the best feature of the advert? (Please circle 1 answer)
Use of camera/ Sound and music /Editing /Special effects /Lighting
5) Do you feel the adverts linked together smoothly?
Yes/No
6) Do the adverts inspire you to go and use the product/service advertised?
Yes/No
Why?.....................................................................................................................................................................................................................................................................................................
7) What do you think would have improved the adverts?
…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
8) On a scale of 1 to 10 please rate the adverts success (10 being the highest).
1/ 2/ 3 /4 /5 /6 /7 /8 /9 /10
Thank you for time, all results from this questionnaire will be used for the purpose of the A2 coursework only. All participants have the right to withdraw their data from the coursework anytime they wish.
Friday, 1 May 2009
post 37 - Linking the adverts together.
After a school session we decided that the adverts needed a stronger link to show that they are for the same advertising campaign. The link we decided on in the end was using the same voice over for the ending of each ad but giving it a relevant twist for each one.
After thinking hard to get it right for each ad we came up with:
Advert 1: "No need to investigate; find what your looking for at Looking Glass Opticians"
Advert 2: "Don't be a Twit; know what to expect at Looking Glass Opticians"
Advert 3: "No need to look all over the world, find what your looking for at Looking Glass Opticians"
I think these are successful voice over as they ploy with what they advert is about but also make the product more appealing to a larger audience as it identifies with more people.
After thinking hard to get it right for each ad we came up with:
Advert 1: "No need to investigate; find what your looking for at Looking Glass Opticians"
Advert 2: "Don't be a Twit; know what to expect at Looking Glass Opticians"
Advert 3: "No need to look all over the world, find what your looking for at Looking Glass Opticians"
I think these are successful voice over as they ploy with what they advert is about but also make the product more appealing to a larger audience as it identifies with more people.
post 36 - Re-using previous work.
Jenny had previously completed a piece of work on Roald Dhals The Twits which was always considered to be of a high standard and her best piece of work yet, due to this it was decided to use this as our final ad over the running one with her and her brother.
The filming is ironically relevant to our theme for the adverts as it involves a glass eye, this made it clear that it was very logical to use this as our final ad, a few adjustments were made and a voice over will need to be incorporated but then it is complete.
The filming is ironically relevant to our theme for the adverts as it involves a glass eye, this made it clear that it was very logical to use this as our final ad, a few adjustments were made and a voice over will need to be incorporated but then it is complete.
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