The ad consists of mostly high angled mid shots as this makes the audience feel in control of what they are viewing.
There is a commical element about the advert which makes the audience relax enforcing a positive image with the brand.
Even though the advert appeals to anyone who watches it because of the humour, it can be argued that the target audience is perhaps well educated and mature, as to understand the full irony in which the ad is showing (the singer was blind as a child) the viewer would have to have alot of general knowledge.
The ad consists of mostly high angled mid shots as this makes the audience feel in control of what they are viewing.
ReplyDeleteThere is a commical element about the advert which makes the audience relax enforcing a positive image with the brand.
Even though the advert appeals to anyone who watches it because of the humour, it can be argued that the target audience is perhaps well educated and mature, as to understand the full irony in which the ad is showing (the singer was blind as a child) the viewer would have to have alot of general knowledge.