post 8 - Glasses/opticians

In order to gain an understanding of what advertising glasses/opticians would involve i conducted some research into the company Specsavers.

Specsavers
Specsavers was founded in 1984 by Doug and Mary Perkins, they saw an opportunity in 1980 as the Government allowed deregulated professionals to advertise their products and services. This led them to open their fist Specsavers Value for Money stores in Guernsey and Bristol, soon followed by stores in Plymouth, Swansea and Bath. In 1988 they had 100 stores and 700 stores by 2005 this showed their success as a company, part of their secret to success was going Global through out the millennium. A huge amount of brand awareness had been created over the year adding to their recipe for success. The company kept up with technology changes such as contact lenses meaning that they continually expanded their consumers and the services and products which they had to offer.