the advert opens with a panning establising shot, this allows the audience to identify with the setting of the advertisement.
The product being promoted is shown in the first four seconds of the advert, this immediatly creates awareness to the yoghurt allowing the audience to automatically identify with the product.
The non-diegetic use of the birds singing in the background connotes the idea of the goodness of nature, therefore this representation is enforced onto the product meaning that the product will identify with parents wanting their children to eat healthily.
The advert finishes with an image of the product and the products unique selling point, this enforces the yoghurt to the audiences mind meaning they are more likely to purchase it when next shopping.
the advert opens with a panning establising shot, this allows the audience to identify with the setting of the advertisement.
ReplyDeleteThe product being promoted is shown in the first four seconds of the advert, this immediatly creates awareness to the yoghurt allowing the audience to automatically identify with the product.
The non-diegetic use of the birds singing in the background connotes the idea of the goodness of nature, therefore this representation is enforced onto the product meaning that the product will identify with parents wanting their children to eat healthily.
The advert finishes with an image of the product and the products unique selling point, this enforces the yoghurt to the audiences mind meaning they are more likely to purchase it when next shopping.