post 22 - Who will be the target audience?

From looking back at my previous research I have learnt that opticians such as Specsavers appeal to a wide range of audiences as anybody can require the use of glasses at any age! This means that our adverts have to appeal to all people meaning that they need to be simple, effective and memorable! The best way to accomplish this would be to create something which falls in line with the type of advert you would expect to see from Specsavers.