Friday, 1 May 2009

Post 1 - Research - What is advertising?

'Advertising is a way of promoting a product, a service or information.'
'A form of communication between consumer and producer.'
'An important economic force' (Media know all)

From the quotes it is clear that advertising is a largely profitable market and has a strong influence over societies ideological beliefs. It is also clear that the effects model is present in the advertising industry as the producer relies on the consumer and the consumer also relies on the producer.

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